so the hardest part is under your belt: you have a good idea. how do you make it happen? first you need to identify the activities it will take to go from idea to product. second, you need to figure out if they are realistic for you to achieve.
don’t make your list exhaustive, keep it at a high level: digestable, solvable. when we started i heart keenwah, we identified the critical activities as product formulation research, logo development, packaging design, and manufacturing planning. basically getting a good product into a good package.
then determine how you will execute your critical activities. go to trade shows. get quotes. reach out to old mentors for advice. tap into the good old world wide web.
then bump up your execution strategy, anticipated costs, and timeline against reality. if you want to quit your job and use your savings to start the business, your idea can only become reality if it requires low capital investment and has a short timeline to becoming cash flow positive.
you get the idea. do the due diligence, and then be honest with yourself.
(photo by ravi)