so you have a little dream. maybe you thought of a great product, and every time you mention it someone they say, "i would buy that!" or maybe you have a really great skill set (teaching? comedy?) that you just don't get to use in your day job. and you wonder, is this something i could make my career?
we at i heart keenwah had the same feeling. but taking the plunge is scary. there are bills to pay and mouths to feed; you can't just quit your job. so we took the safe route. we built i heart keenwah from the ground up in our spare time. nights, weekends, early mornings. we tested the product at pop up markets. people liked it. we sold it to a few stores. they liked it. we worked some trade shows. and more stores bought it. we proved that there was real demand out there before we took the plunge.
that's just one way to make your dream a reality, but one we highly recommend.