we've all heard the horror stories: an environmentally friendly cleaning solution that works worse than water; a gluten free food that tastes like cardboard; the app that no one can figure out how to use. why, why torture the individual you need the most in the world: your customer?
when we started i heart keenwah we went to pop up markets, family events, dinner parties... anywhere where people would taste our clusters. we asked for honest feedback, and everyone was willing to help. really! people like to be asked what they think. you just need a thick skin, the ability to listen and incorporate feedback, and the persistence to keep tweaking the product until you are content with it. you can't please everyone but you should strive to please the vast majority.
you may feel like you don't want to delay the timeline, you are anxious to launch. but think about how much easier it is to fix the train at the station than when it is hurtling down the track at 80 mph. (and how much cheaper!).
just another 2 entrepreneurial cents from i heart keenwah.